Episode #221 - Serenity & Joe Carr

Some of the best companies are started by people that create a product to solve their own problems. That’s exactly what happened with Serenity and Joe Carr, founders of Serenity Kids. When it was time to start a family, they looked around at baby food options and found the choices lacking. They knew convenience would be important, but it seemed like their nutritional values would have to be compromised to get the convenience they needed. Instead of settling, they started Serenity Kids, a company that makes baby and toddler food as nature intended. Now, the Carrs, along with many other parents who need convenience but want nutrient-dense food for their kids, can have both!

Listen in as Serenity and Joe tell me all about:

• Serenity’s childhood and how she found the paleo way of eating

• Product research and development

• Packaging and why pouches are so popular

• Joe’s story and how he went from a dumpster-diving vegan to entrepreneur

• The importance of taking advice

• Growing the business as their daughter grows